| ISBN: | 9780130961907 |
| Publisher: | Prentice Hall |
| Published: | 3 August, 1998 |
| Format: | Paperback |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
77 other editions
of this product
|
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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