| ISBN: | 9780131469181 |
| Publisher: | Prentice Hall |
| Published: | 1 February, 2005 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
77 other editions
of this product
|
This book offers the most current applied, resourceful and exciting text for the introductory marketing course.
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