| ISBN: | 9780137128273 |
| Publisher: | Pearson |
| Published: | 28 December, 2007 |
| Format: | Paperback |
| Language: | English |
| Editions: |
77 other editions
of this product
|
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
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