| ISBN: | 9780273711568 |
| Publisher: | Pearson Prentice Hall |
| Published: | 1 May, 2008 |
| Format: | Paperback |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
77 other editions
of this product
|
With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more
Shop Preferences
Customize which shops to display. You can include the following shops by logging in to change your settings.
Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more
Historical Prices
Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.
