The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
| ISBN: | 9780307887894 |
| Publisher: | Crown |
| Published: | 15 September, 2011 |
| Format: | Hardcover |
| Language: | English |
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| Saving: | Saving: £38.66 or 74% |
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
Outlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a business that can adapt to continuous customer feedback.
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