Permission Marketing

Cover Art for 9780684865539, Permission Marketing by Seth Godin
ISBN: 9780684865539
Publisher: Simon & Schuster Inc
Published: 20 April, 2000
Format: Paperback
Language: English
Editions:
12 other editions of this product

The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. Reprint.

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