Hooked

How to Build Habit-Forming Products

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Cover Art for 9780698190665, Hooked by Nir Eyal
ISBN: 9780698190665
Publisher: Portfolio
Published: 4 November, 2014
Format: eBook - EPUB
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25 other editions of this product

How do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern under

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