Image Marketing
Using Public Perceptions to Attain Business Objectives
Joe Marconi
ISBN: | 9780844235042 |
Publisher: | McGraw-Hill Contemporary |
Published: | 1 May, 1996 |
Format: | Hardcover |
Links | Australian Libraries (Trove) |
Saving: | Saving: £57.84 or 93% |
Image Marketing
Using Public Perceptions to Attain Business Objectives
Joe Marconi
This text provides all the step-by-step guidance needed to create and market an image that will use public perceptions to build awareness, increase market share and attain business objectives.
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